Comments on: Build Your Facebook Following For Truck Driver Recruiting. http://talkingtruckers.com/2012/09/26/build-your-facebook-following-for-truck-driver-recruiting/ Creative Strategies For Truck Driver Recruiting Thu, 16 May 2013 15:04:31 +0000 hourly 1 http://wordpress.com/ By: francishare http://talkingtruckers.com/2012/09/26/build-your-facebook-following-for-truck-driver-recruiting/#comment-372 Wed, 26 Sep 2012 18:39:50 +0000 http://talkingtruckers.com/?p=819#comment-372 Excellent observations, Cliff. Thanks very much for the feedback.

]]> By: Cliff Abbott http://talkingtruckers.com/2012/09/26/build-your-facebook-following-for-truck-driver-recruiting/#comment-371 Wed, 26 Sep 2012 18:35:33 +0000 http://talkingtruckers.com/?p=819#comment-371 Most carriers would tell you that driver referrals are a critical part of their recruiting efforts. Management is, of course, aware that drivers talk to other drivers and they understand the power of “word of mouth” advertising. Yet, they cling to the old image of two truckers conversing over coffee at a truck stop counter, or having a CB radio conversation while going down the highway.

Today’s tech-savvy driver is MUCH more likely to talk to another company’s driver ONLINE, making a robust Social Media presence critical to a carrier’s driver referral-based recruiting.

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