Driver Recruitment

Go Mobile To Recruit Truck Drivers (Part One of Two)

According to a May 28, 2013 article in Ad Age magazine, more than 140 million Americans now own smartphones—and the vast majority of new phone purchases are on either the Android or iOS (iPhone) platform. It’s almost comical to think that, barely 2 ½ years ago (when he was launching Wright Media), Kenny Wright routinely heard […]

Five Tips For Using Pay-Per-Click to Recruit Truck Drivers

If you’re not getting results from PPC, you’re doing it wrong. It’s as simple as that: Properly implemented, PPC can be one of the most cost-effective weapons in your recruiting arsenal. Here are five tips for making a PPC investment pay: 1) Budget Wisely In one sense, PPC is a lot like traditional media advertising: […]

In Truck Driver Recruiting, Print Advertising Is Alive And Well.

Why Rumors Of Its Death Are Greatly Exaggerated  As we saw in last week’s post, the exodus in recent years among recruiters to interactive and mobile advertising is nothing short of a media-spending revolution—and one that’s delivered, for any number of companies, unprecedented success. Nevertheless, to conclude that print is a medium that’s outlived its […]

Towne Air Takes Driver Recruiting Into The Here And Now

How An “Old School” Owner Operator Company Bet On A Millennial. And Won. Amber Egierski’s first job after earning a 2008 degree in Business Management was as Marketing Director at an Orlando car dealership. When she joined Towne Air Freight in 2011, she had no previous driver recruiting experience. And yet, in less than two […]

How TMC Successfully Recruits and Retains Student Drivers

Four Steps For Building Your Own Program TMC Transportation has been recruiting student drivers since 1993. Which makes the Des Moines-based carrier fairly unique among flatbed companies—who tend to demand more experienced drivers. “What we want,” says TMC’s VP/Recruiting Duane Boswell, “is drivers who do the job right. And in our experience, it’s usually better […]

Truck Driver Recruiting: Four Tips For Boosting Referrals

Create an effective referral pipeline by making your drivers believers. It All Starts With Effective Messaging. Selling a qualified candidate on your company is the end goal of any recruiting interaction. If your message isn’t compelling enough, you’re losing sales. Yes, each driver has his or her own unique perspective on the company. But every driver […]

Better Branding Maximizes Truck Driver Recruiting

A compelling brand strategy is the most cost-effective weapon you can have in your driver recruiting arsenal. Ever ask yourself how Apple can charge $1500 for a $750 laptop? Because it’s worth it to the people who buy them. That’s the power of a great brand. Ever ask yourself why the typical self-respecting Southerner would […]

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