Having Trouble Recruiting Truck Driver Recruiters?

January 16, 2012

Whether your recruiting department is stretched to its limit or you can’t justify hiring a full-time recruiter, a contract assistant may be your answer.

Dianna Lambert and Viki Garrison of The Trucking Virtual Assistants are two independent industry vets who are now integral components in several companies’ growth plans.

I called Dianna for a brief interview the other day. At one point, she had to take a quick call on the other line. “That was my husband,” she explained. “He’s hauling a load from North Dakota to Pennsylvania, and he asked me for the toll rates. I said, ‘Shouldn’t your company give that to you?’ He said Sure, but I could get it a lot faster for him!”

That little story says a lot about her value to the people who actually pay her. Dianna’s clients typically count on her for a variety of services; recruiting support is one she added by necessity.

“I have a client, based in Montana, who had a full-time girl handling their recruiting—and one day she just quit. They asked if I could handle her job, and of course I said yes.” Now, Lambert does everything from posting the company’s job openings on Twitter and various Classifieds boards, to reviewing job applications, to working with new hires through Orientation and Safety Training. All from her home office in South Alabama.

“Another client, based in Wisconsin, calls me when they’re looking for specific kinds of drivers—and I’ll conduct candidate searches for them. Typically, I’ll check with my network of contacts, then dig through a variety of online resources—including forums and Craigslist. So far, it’s worked well for them.”

If there’s one area where Lambert (a former trucker herself) has strong feelings, it’s communication—particularly during the pre-employment and orientation phase. “Nothing is more important in ensuring a driver’s success with a company than maintaining clear lines of communication. And when your drivers are successful, they’re a lot likelier to stay with you.”

Lambert points to one client’s experience in particular. “Before we implemented new communication policies, they had an annual turnover rate of well over 50%. The first thing we did was reach-out to the drivers and ask them to tell us when they were experiencing problems. That gesture made it clear that we cared. Then we introduced a safe-driving bonus, and a longevity bonus. The bonuses were just $100 each, but it really meant a lot to the drivers. And as a result, their turnover dropped to 19% within 3 months.”

With all her other client responsibilities, you’d have to wonder why Dianna and Viki aren’t overloaded themselves. “That’s a problem we’d love to have,” Dianna says. “In fact, we’ve already got a network of contacts ready to sign-on with us as soon as we get to that point.” Sounds like a plan.


Expand Your Truck Driver Recruiting Capabilities Without Expanding Your Staff

October 31, 2011

Dianna Lambert

Whether your recruiting department is stretched to its limit or you can’t justify hiring a full-time recruiter, a contract assistant may be your answer.

Dianna Lambert and Viki Garrison of The Trucking Virtual Assistants are two independent industry vets who are now integral components in several companies’ growth plans.

A Multi-Talented Talent
I called Dianna for a brief interview the other day. At one point, she had to take a quick call on the other line. “That was my husband,” she explained. “He’s hauling a load from North Dakota to Pennsylvania, and he asked me for the toll rates. I said, ‘Shouldn’t your company give that to you?’ He said Sure, but I could get it a lot faster for him!”

That little story says a lot about her value to the people who actually pay her. Dianna’s clients typically count on her for a variety of services; recruiting support is one she added by necessity.

Offering Full-Spectrum Support
“I have a client, based in Montana, who had a full-time girl handling their recruiting—and one day she just quit. They asked if I could handle her job, and of course I said yes.” Now, Lambert does everything from posting the company’s job openings on Twitter and various Classifieds boards, to reviewing job applications, to working with new hires through Orientation and Safety Training. All from her home office in South Alabama.

“Another client, based in Wisconsin, calls me when they’re looking for specific kinds of drivers—and I’ll conduct candidate searches for them. Typically, I’ll check with my network of contacts, then dig through a variety of online resources—including forums and Craigslist. So far, it’s worked well for them.”

And Valuable First-Hand Experience
If there’s one area where Lambert (a former trucker herself) has strong feelings, it’s communication—particularly during the pre-employment and orientation phase. “Nothing is more important in ensuring a driver’s success with a company than maintaining clear lines of communication. And when your drivers are successful, they’re a lot likelier to stay with you.”

Generating Positive Results
Lambert points to one client’s experience in particular. “Before we implemented new communication policies, they had an annual turnover rate of well over 50%. The first thing we did was reach-out to the drivers and ask them to tell us when they were experiencing problems. That gesture made it clear that we cared. Then we introduced a safe-driving bonus, and a longevity bonus. The bonuses were just $100 each, but it really meant a lot to the drivers. And as a result, their turnover dropped to 19% within 3 months.”

And Planning For The Future
With all her other client responsibilities, you’d have to wonder why Dianna and Viki aren’t overloaded themselves. “That’s a problem we’d love to have,” Dianna says. “In fact, we’ve already got a network of contacts ready to sign-on with us as soon as we get to that point.” Sounds like a plan.

Get your company profiled in an article! Just send me an email outlining any recruiting and/or retention issues you deal with. CLICK HERE for contact info.


Six Tips For Using Twitter As A Truck Driver Recruitment Tool

February 12, 2011

Establishing an effective Twitter policy can help you reduce your driver recruiting ad budget and might eventually enable you to eliminate your paid online Job Board listings altogether.

With its user numbers projected to pass 200 million by early 2011, Twitter has not only silenced its initial doubters, but surpassed many of its most ardent supporters’ expectations as a tool for business communications.

TechRepublic, a leading provider of information to the IT field, offers six solid tips for establishing a foothold in the Twitter world—then using it to your advantage as a recruiting tool:

  1. Create a branded company Twitter profile. Assign a key person — or automate tweets — to post jobs as they become available. This person should also be responsible for following potential candidates.
  2. Don’t be a Twitter wallflower. Engage in conversation with the people you are following — and your followers — whether you have job openings for them or not. Then, when you need to speak with someone about an opportunity, you’ve already established rapport.
  3. Create a protocol for your job tweets. Consider searchability by using hashtags (#) around key words. Include a trackable URL to your job posting so you can monitor the number of click-throughs a job posting receives. [NOTE: One popular service for creating trackable URLs is Bit.ly. Just go to the site and establish an account. Paste the URL you want converted into the large blue box at the top of the page, then click SHORTEN. You can then return to your Bit.ly account anytime, to see click-through stats on any URL you’ve shortened.]
  4. Help your search by using a third-party tool such as TweetBeep, which alerts you to tweets relevant to your search.
  5. Encourage your staff to retweet job openings by providing an incentive such as a referral bonus for candidates sourced through tweeting.
  6. Don’t be a one-track tweeter. Be varied and creative in your approach. To keep it real and not boring or spam-like, tweet on a variety of topics including industry-related items of interest, some personal tweets and, of course, your job postings.

Granted, we may still be in the early stages of widespread Twitter usage among truck driver candidates—but that can be to your advantage. It gives you the opportunity to establish a uniquely solid brand presence in the space—while, at the same time, positioning your company as a forward-thinking organization.

Click on the following link to read the article in its entirety: ‘Six tips for using Twitter as a recruitment tool’


Six Tips For Optimizing Your Website’s Truck Driver Recruiting Job Posts

February 10, 2011

Making your own website easier to find can help reduce your driver recruiting ad budget, and may eventually enable you to eliminate your paid online Job Board listings altogether.

The Internet is now the leading source of job search and employment placement. That said, recruitment advertising itself is undergoing a shift no less radical: The democratization of the Internet through search capability and social sharing. In other words, a lot of trucking companies are attracting candidates to job listings posted on their own websites.  And the easier your own job listings are to find, the less you have to invest in outside vendors for paid online job postings.

All of which is why a forward-thinking online recruiting strategy gives you the opportunity to gain a real competitive edge on what is becoming an increasingly important part of the future of driver recruiting.

In a lengthy article, Recruiter.com offers an in-depth analysis of how we’ve come to this point. Here’s my summary of their six helpful tips for for how to search-optimize job posts on your website:

  1. Drive traffic to your site: There are many search engines for jobs that can drive prospective candidates directly to your site—including Indeed, SimplyHired, and Juju—in addition to Google, Yahoo and Bing.
  2. Verbiage: Job descriptions should be fleshed out and descriptive, with lots of keyword-rich phrases, but still clear and focused. Include Daily Action descriptions in your posts.
  3. Technical Optimization: Companies often over-think search engine optimization. The most important thing to know is that simple, regular text with user-friendly descriptions should be used in every element of your job post.
  4. Sell your Company: Once you get a candidate to your site, the real work begins. Your site, and your job descriptions, should consistently support your company brand. Do your strive for excellence, do you want to foster creativity, or perhaps put family first? Drive this message home throughout your website.
  5. Keep it simple: Make it as and easy as possible to apply to your organization. How about a big red button in the middle of the page?
  6. Make it sharing-friendly: It’s quite easy to add various ways for people who find job postings to share them—whether through email, Facebook, Twitter or Linkedin.

Click Here to read the article, ‘Optimizing Your Job Posts’, in its entirety.



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