Husband & wife teams are typically the most dependable you can find—which is why it’s important your messaging should appeal equally to the wives.
After all, wives often do most of the initial research that leads to a team’s decision to join a company. So when you address their top concerns without having to be asked, you’re already ahead of the game.
The Advantage Of Husband & Wife Teams
Donna Smith (who partners with her husband Allen on a number of online trucking-related ventures, including AskTheTrucker.com and TruthAboutTrucking.com) says the main advantage is that husband & wife teams are a natural fit. “You don’t have the potential obstacles that face other teams, like incompatibility.”
Think Big Picture
In general, Smith notes, husband & wife teams are either mature couples with grown children, or younger couples with no children. In both cases, though, they often have a different mindset from other drivers—who are usually focused on their immediate earning potential. Husband & wife teams usually have longer term-goals—like building up a solid enough nest egg to retire comfortably some day.
Does your company offer a 401K plan? If so, that’s likely to be a strong selling point for wives. If not, consider this alternative: My wife and I have long worked with an excellent financial planner who’s structured personal retirement accounts for each us. Based on our own experience, we’ve always enthusiastically recommended his services to our new employees.
With a little research, you should be able to create a list of trustworthy financial consultants you can recommend. At the very least, it shows you’re thinking about what’s on the wife’s mind.
Another Potential Perk
Retirement-minded wives understand that the best way to reach their goals is to work as hard as you can right now, and to minimize expenses along the way. Which is why, Smith notes, a lot of husband-wife teams literally live out of their trucks. So, maybe one of the perks you could offer is an occasional overnight hotel room for those teams. Especially during, or after, long-haul jobs.
Don’t Forget The Little Things
Jerra Orr, who (with her husband, Carl) has been with Birmingham’s Baggett Transportation for over a decade now, says that one of the things she appreciates most about the company, is that whenever she calls in, “They know who I am, and they call me by name. That means a lot to me.”
And as any good husband can tell you, sometimes, it’s the little things that mean the most.