francishare

MATS Reminder For Truck Driver Recruiting: “Contact Us?” Easier Said Than Done.

Your technology must serve the goal of facilitating, not obstructing, incoming contact from driver candidates. Several years ago at MATS, I had the genuine pleasure of meeting dozens of recruiters—most of whom graciously accepted my card, and invited me to follow-up with them the following week. The trouble started when I attempted to actually do […]

Truck Driver Exit Interviews

Great idea, but why wait until it’s too late? There’s no question that Exit Interviews can be an invaluable tool for improving driver retention. After all, you can’t address the valid reasons drivers are leaving your company until you know what they are. Having conducted more than 100 driver interviews myself over the years, I know […]

Driver Recruiters Are Doing Facebook All Wrong.

That is, if they’re doing it like most trucking companies are. In the history of recruiting, there’s never been a better overall resource than Facebook for positively influencing the way truck drivers think about your company. Except, of course, for Word of Mouth — and that usually comes at a cost; namely Referral Bonuses. For […]

Truck Driver Recruiting: Four Tips For Boosting Referrals

Create an effective referral pipeline by making your drivers believers. It All Starts With Effective Messaging. Selling a qualified candidate on your company is the end goal of any recruiting interaction. If your message isn’t compelling enough, you’re losing sales. Yes, each driver has his or her own unique perspective on the company. But every driver […]

How Con-way Recruits Young Truck Drivers With Apprenticeships

A well-run apprenticeship program can be an excellent way to replace your aging fleet with loyal young drivers whose skills you know you can trust. David May, a driver-sales representative for Con-way Freight, is a well-known industry advocate and ambassador. He’s written a heartfelt piece that looks back at his past—and ahead to trucking’s future. […]

The Truth Behind Interstate Distributor’s Driver Retention Numbers

From Recruitment to Fleet Management to Payroll, drivers get the truth. And nothing but. Interstate Distributor’s Tracy Caffrey doesn’t mind telling you something about her company that a Senior Recruiter rarely volunteers without being prompted. “We’re not perfect.” At the same time, having worked as both an independent recruiter and a staff recruiter for any number […]

Recruiting Owner Operator Truckers With Lease Purchase: 5 Tips

How One Alabama-Based Company  Made Its Program A Success In just eight months last year, Alabama-based flatbedder WTI Transport signed over 100 new Lease Purchase agreements. Since the company’s entire fleet was in the 300-truck range at the time, that should tell you two things: 1) With the difficulty of finding banks to finance truck […]