Advertising

How NOT To Recruit Owner Operator Drivers (Part 1)

Six Tips From Three Experts It’s no secret that recruiting Owner Operators is harder than ever. By some industry estimates, the total number of Owner Operators in the market is 1/3 what it was just before the recession began in 2008. Not only that, says CareersInGear.com’s Carol Gibson, Owner Operators are less likely to switch […]

How NOT To Recruit Owner Operator Drivers – Six Tips

Six More Tips From Three More Experts If there’s one thing I’ve heard at MATS in recent years, it’s that recruiting Owner Operators is tough as it’s ever been. Which shouldn’t surprise anyone. After all, as I noted in my first post on the topic, the total number of Owner Operators in the market is (by […]

7 Tips For Recruiting Truck Drivers Through LinkedIn

Implementing a LinkedIn strategy now can pay long-term dividends in your driver recruiting efforts. Particularly if you’re looking to recruit younger drivers. It’s been a couple years since I originally published this post. Since then, the results you can get from a LinkedIn search for “Truck Driver” have increased from under 20,000 to just over […]

Five Tips For Using Pay-Per-Click to Recruit Truck Drivers

If you’re not getting results from PPC, you’re doing it wrong. It’s as simple as that: Properly implemented, PPC can be one of the most cost-effective weapons in your recruiting arsenal. Here are five tips for making a PPC investment pay: 1) Budget Wisely In one sense, PPC is a lot like traditional media advertising: […]

Driver Recruiting Ads Should Focus On What Matters To Truckers

The best place to start developing effective driver recruiting ads is by talking with your drivers. If you ask the right questions, you might learn a lot more than you’d expect. (NOTE: This post was originally published in 2011, but it’s generated a steady stream of clicks lately, so I thought I’d update and re-post […]

Blogging: The Future Of Online Truck Driver Recruiting?

Five Reasons You Should Add Content Marketing To Your Mix If you’re wondering, “What is Content Marketing?”, guess what: You’re reading it right now. Don’t misunderstand: It is very much my goal to provide readers with valuable recruiting advice and ideas. But I also hope this blog establishes my credibility with recruiters who are in […]

Kleysen’s Truth Or Dare Truck Driver Recruiting Strategy

Canadian company takes honesty to a new level In 2013, Kleysen’s then-recruiting director Howard Sired had a problem. The kind of problem that would make most American trucking executives roll their eyes and sarcastically play Air Violin. The problem? “It’s our turnover,” said the Winnipeg-based carrier’s Recruiting Director. “It stays constant at around 14%.” It’s […]

Better Branding Maximizes Truck Driver Recruiting

A compelling brand strategy is the most cost-effective weapon you can have in your driver recruiting arsenal. Ever ask yourself how Apple can charge $1500 for a $750 laptop? Because it’s worth it to the people who buy them. That’s the power of a great brand. Ever ask yourself why the typical self-respecting Southerner would […]

A Truck Driver Recruiting Solution With Staying Power.

The Next Big Thing May Be A Lot Smaller (And Older) Than You Think. We’ve dedicated a lot of space in Talking Truckers to the relative merits of Print vs. Interactive media. And while we agree that online and mobile solutions are increasingly important (and effective) in reaching drivers in today’s recruiting marketplace, we’re still […]

Go Mobile To Recruit Truck Drivers (Part One of Two)

According to a May 28, 2013 article in Ad Age magazine, more than 140 million Americans now own smartphones—and the vast majority of new phone purchases are on either the Android or iOS (iPhone) platform. It’s almost comical to think that, barely 2 ½ years ago (when he was launching Wright Media), Kenny Wright routinely heard […]