Advertising

Better Branding Maximizes Truck Driver Recruiting

A compelling brand strategy is the most cost-effective weapon you can have in your driver recruiting arsenal. Ever ask yourself how Apple can charge $1500 for a $750 laptop? Because it’s worth it to the people who buy them. That’s the power of a great brand. Ever ask yourself why the typical self-respecting Southerner would […]

A Truck Driver Recruiting Solution With Staying Power.

The Next Big Thing May Be A Lot Smaller (And Older) Than You Think. We’ve dedicated a lot of space in Talking Truckers to the relative merits of Print vs. Interactive media. And while we agree that online and mobile solutions are increasingly important (and effective) in reaching drivers in today’s recruiting marketplace, we’re still […]

Go Mobile To Recruit Truck Drivers (Part One of Two)

According to a May 28, 2013 article in Ad Age magazine, more than 140 million Americans now own smartphones—and the vast majority of new phone purchases are on either the Android or iOS (iPhone) platform. It’s almost comical to think that, barely 2 ½ years ago (when he was launching Wright Media), Kenny Wright routinely heard […]

In Truck Driver Recruiting, Print Advertising Is Alive And Well.

Why Rumors Of Its Death Are Greatly Exaggerated  As we saw in last week’s post, the exodus in recent years among recruiters to interactive and mobile advertising is nothing short of a media-spending revolution—and one that’s delivered, for any number of companies, unprecedented success. Nevertheless, to conclude that print is a medium that’s outlived its […]

Towne Air Takes Driver Recruiting Into The Here And Now

How An “Old School” Owner Operator Company Bet On A Millennial. And Won. Amber Egierski’s first job after earning a 2008 degree in Business Management was as Marketing Director at an Orlando car dealership. When she joined Towne Air Freight in 2011, she had no previous driver recruiting experience. And yet, in less than two […]

Three Lessons From MATS For Truck Driver Recruiting

Recruiting is still about establishing relationships, and the most effective recruiting combines new solutions with old truths. My yearly experience at MATS always confirms something I’ve said about the trucking business for about two decades now: There’s no industry or profession where people are more consistently, and genuinely, friendly. Which leads to my first, and […]

Build Your Facebook Following For Truck Driver Recruiting.

How One Small Company Made A Big Splash In Social Media. Now in its third generation, Birmingham’s Baggett Transportation is a family-owned company specializing in military transport. When Director of Recruiting Daniel Buckhannan joined Baggett in mid-2011, he knew he wanted to increase the company’s Facebook following; he just wasn’t quite sure how. That’s where his […]