Branding

Truck Driver Recruiting: Four Tips For Boosting Referrals

Create an effective referral pipeline by making your drivers believers. It All Starts With Effective Messaging. Selling a qualified candidate on your company is the end goal of any recruiting interaction. If your message isn’t compelling enough, you’re losing sales. Yes, each driver has his or her own unique perspective on the company. But every driver […]

How NOT To Recruit Owner Operator Drivers (Part 1)

Six Tips From Three Experts It’s no secret that recruiting Owner Operators is harder than ever. By some industry estimates, the total number of Owner Operators in the market is 1/3 what it was just before the recession began in 2008. Not only that, says CareersInGear.com’s Carol Gibson, Owner Operators are less likely to switch […]

National Carriers’ Elite Solution to Truck Driver Recruiting & Retention

  Irving, Texas-based Company Takes The Entire Industry To School You hear it all the time: There aren’t enough young drivers coming into the trucking industry. The trucking industry doesn’t get the respect it deserves any more. It’s a lot like the weather: Everyone complains about it, but nobody does anything about it. Now, I […]

Driver Recruiting Ads Should Focus On What Matters To Truckers

The best place to start developing effective driver recruiting ads is by talking with your drivers. If you ask the right questions, you might learn a lot more than you’d expect. (NOTE: This post was originally published in 2011, but it’s generated a steady stream of clicks lately, so I thought I’d update and re-post […]

Blogging: The Future Of Online Truck Driver Recruiting?

Five Reasons You Should Add Content Marketing To Your Mix If you’re wondering, “What is Content Marketing?”, guess what: You’re reading it right now. Don’t misunderstand: It is very much my goal to provide readers with valuable recruiting advice and ideas. But I also hope this blog establishes my credibility with recruiters who are in […]

Better Branding Maximizes Truck Driver Recruiting

A compelling brand strategy is the most cost-effective weapon you can have in your driver recruiting arsenal. Ever ask yourself how Apple can charge $1500 for a $750 laptop? Because it’s worth it to the people who buy them. That’s the power of a great brand. Ever ask yourself why the typical self-respecting Southerner would […]

A Truck Driver Recruiting Solution With Staying Power.

The Next Big Thing May Be A Lot Smaller (And Older) Than You Think. We’ve dedicated a lot of space in Talking Truckers to the relative merits of Print vs. Interactive media. And while we agree that online and mobile solutions are increasingly important (and effective) in reaching drivers in today’s recruiting marketplace, we’re still […]

In Truck Driver Recruiting, Print Advertising Is Alive And Well.

Why Rumors Of Its Death Are Greatly Exaggerated  As we saw in last week’s post, the exodus in recent years among recruiters to interactive and mobile advertising is nothing short of a media-spending revolution—and one that’s delivered, for any number of companies, unprecedented success. Nevertheless, to conclude that print is a medium that’s outlived its […]

Three Lessons From MATS For Truck Driver Recruiting

Recruiting is still about establishing relationships, and the most effective recruiting combines new solutions with old truths. My yearly experience at MATS always confirms something I’ve said about the trucking business for about two decades now: There’s no industry or profession where people are more consistently, and genuinely, friendly. Which leads to my first, and […]

What Can College Football Teach Us About Recruiting Truck Drivers?

Build recruiting success on your organization’s greatest strengths. Starting with great recruiters. For an easy example of how two decidedly different programs recruit with success, let’s consider the University of Alabama and its cross-state rival, Auburn. Alabama: Star Quality, Brand Recognition. It’s no secret among knowledgeable football fans that the Crimson Tide’s coaching staff is a […]