Communications

MATS Reminder For Truck Driver Recruiting: “Contact Us?” Easier Said Than Done.

Your technology must serve the goal of facilitating, not obstructing, incoming contact from driver candidates. Several years ago at MATS, I had the genuine pleasure of meeting dozens of recruiters—most of whom graciously accepted my card, and invited me to follow-up with them the following week. The trouble started when I attempted to actually do […]

Truck Driver Recruiting: Four Tips For Boosting Referrals

Create an effective referral pipeline by making your drivers believers. It All Starts With Effective Messaging. Selling a qualified candidate on your company is the end goal of any recruiting interaction. If your message isn’t compelling enough, you’re losing sales. Yes, each driver has his or her own unique perspective on the company. But every driver […]

The Truth Behind Interstate Distributor’s Driver Retention Numbers

From Recruitment to Fleet Management to Payroll, drivers get the truth. And nothing but. Interstate Distributor’s Tracy Caffrey doesn’t mind telling you something about her company that a Senior Recruiter rarely volunteers without being prompted. “We’re not perfect.” At the same time, having worked as both an independent recruiter and a staff recruiter for any number […]

How NOT To Recruit Owner Operator Drivers (Part 1)

Six Tips From Three Experts It’s no secret that recruiting Owner Operators is harder than ever. By some industry estimates, the total number of Owner Operators in the market is 1/3 what it was just before the recession began in 2008. Not only that, says CareersInGear.com’s Carol Gibson, Owner Operators are less likely to switch […]

How NOT To Recruit Owner Operator Drivers – Six Tips

Six More Tips From Three More Experts If there’s one thing I’ve heard at MATS in recent years, it’s that recruiting Owner Operators is tough as it’s ever been. Which shouldn’t surprise anyone. After all, as I noted in my first post on the topic, the total number of Owner Operators in the market is (by […]

7 Tips For Recruiting Truck Drivers Through LinkedIn

Implementing a LinkedIn strategy now can pay long-term dividends in your driver recruiting efforts. Particularly if you’re looking to recruit younger drivers. It’s been a couple years since I originally published this post. Since then, the results you can get from a LinkedIn search for “Truck Driver” have increased from under 20,000 to just over […]

4 Ways Oakley Maximizes Driver Recruiting AND Retention

Tips for improving communications effectiveness. Little Rock-based Oakley Trucking maintains a turnover rate less than 1/3 the current industry average for fleets the American Trucking Associations categorize as “large” (above $30 million in revenue). How? Pretty simple, actually. “You’ve got to take care of the ones you have before you go get more,” says Oakley recruiting […]