Communications

Crete’s Healthy Approach To Truck Driver Recruiting & Retention

Crete Carrier Corporation’s Sleep Apnea and Wellness program is paying solid dividends in word of mouth among drivers. Tim Aschoff, Vice President of Risk Management for The Lincoln, Nebraska-based carrier, estimates his company will invest roughly $1.5 million in the program during its first two years. “We’ve always said that our drivers are Crete’s most valuable […]

Five Tips For Using Pay-Per-Click to Recruit Truck Drivers

If you’re not getting results from PPC, you’re doing it wrong. It’s as simple as that: Properly implemented, PPC can be one of the most cost-effective weapons in your recruiting arsenal. Here are five tips for making a PPC investment pay: 1) Budget Wisely In one sense, PPC is a lot like traditional media advertising: […]

Blogging: The Future Of Online Truck Driver Recruiting?

Five Reasons You Should Add Content Marketing To Your Mix If you’re wondering, “What is Content Marketing?”, guess what: You’re reading it right now. Don’t misunderstand: It is very much my goal to provide readers with valuable recruiting advice and ideas. But I also hope this blog establishes my credibility with recruiters who are in […]

3 Tips For Making Your Driver Recruiters’ Calls More Effective

How you say it can mean the difference between success and failure. It’s A Lesson I Learned The Hard Way. In the mid 1980’s, my agency hired an attractive, friendly young woman as our receptionist. Whenever anyone visited our office, they invariably commented on what a great addition she was to the staff. Which is […]

How To Competitively Recruit Truck Drivers Without Appearing Negative

When you’re competing for top talent, and you offer clear advantages over competitors, you can exploit those advantages if you do it diplomatically. Columnist Kris Dunn has written an intriguing article for Fistful of Talent that offers five handy tips for negatively recruiting without appearing negative. Two of those tips weren’t particularly relevant to truck driver […]

Kleysen’s Truth Or Dare Truck Driver Recruiting Strategy

Canadian company takes honesty to a new level In 2013, Kleysen’s then-recruiting director Howard Sired had a problem. The kind of problem that would make most American trucking executives roll their eyes and sarcastically play Air Violin. The problem? “It’s our turnover,” said the Winnipeg-based carrier’s Recruiting Director. “It stays constant at around 14%.” It’s […]

Build On Your Strengths to Improve Truck Driver Recruitment

The most successful recruiters know there’s more to attracting good drivers than just offering the best pay. Here are a few things smart drivers consider before changing companies: The Equipment Drivers can tell a lot about a trucking company by the kind of equipment they put on the road. Under the CSA2010 regulations, equipment condition […]