Company Drivers

How Con-way Recruits Young Truck Drivers With Apprenticeships

A well-run apprenticeship program can be an excellent way to replace your aging fleet with loyal young drivers whose skills you know you can trust. David May, a driver-sales representative for Con-way Freight, is a well-known industry advocate and ambassador. He’s written a heartfelt piece that looks back at his past—and ahead to trucking’s future. […]

Recruiting Owner Operator Truckers With Lease Purchase: 5 Tips

How One Alabama-Based Company  Made Its Program A Success In just eight months last year, Alabama-based flatbedder WTI Transport signed over 100 new Lease Purchase agreements. Since the company’s entire fleet was in the 300-truck range at the time, that should tell you two things: 1) With the difficulty of finding banks to finance truck […]

How TMC Successfully Recruits and Retains Student Drivers

Four Steps For Building Your Own Program TMC Transportation has been recruiting student drivers since 1993. Which makes the Des Moines-based carrier fairly unique among flatbed companies—who tend to demand more experienced drivers. “What we want,” says TMC’s VP/Recruiting Duane Boswell, “is drivers who do the job right. And in our experience, it’s usually better […]

Five Tips For Using Pay-Per-Click to Recruit Truck Drivers

If you’re not getting results from PPC, you’re doing it wrong. It’s as simple as that: Properly implemented, PPC can be one of the most cost-effective weapons in your recruiting arsenal. Here are five tips for making a PPC investment pay: 1) Budget Wisely In one sense, PPC is a lot like traditional media advertising: […]

Truck Driver Recruiting: Speaking To The Wives

Husband & wife teams are typically the most dependable you can find—which is why it’s important your messaging should appeal equally to the wives. After all, wives often do most of the initial research that leads to a team’s decision to join a company. So when you address their top concerns without having to be […]

Integrated Recruiting: If You Knew It, You’d Do It

In an excellent piece for BusinessWeek magazine, Steve McKee explains why it’s so important for all your recruiting efforts to work together. While McKee’s original column addresses the broader issue of marketing, his points are directly applicable to driver recruiting. Here are the key points I pulled from his piece—adapted to your specific needs as […]

When Online Complaints Impact Your Truck Driver Recruiting.

Seven steps you can take to repair your company’s damaged reputation. Between Social Media, and dedicated sites like RipoffReport.com, it’s easier than ever for disgruntled drivers to launch effective attacks on their ex-employers’ reputations. It’s one reason behind the rise of image-repair websites like Reputation.com—which today serves customers in 100 countries worldwide. We’ve seen it […]