Driver Recruitment

Crete’s Healthy Approach To Truck Driver Recruiting & Retention

Crete Carrier Corporation’s Sleep Apnea and Wellness program is paying solid dividends in word of mouth among drivers. Tim Aschoff, Vice President of Risk Management for The Lincoln, Nebraska-based carrier, estimates his company will invest roughly $1.5 million in the program during its first two years. “We’ve always said that our drivers are Crete’s most valuable […]

Recruiting & Retaining Women Truck Drivers Starts with Honesty.

Understanding how to effectively recruit and retain women truck drivers could literally put an end to your company’s driver shortage. Any company focusing the tone and approach of its recruiting efforts squarely on male truckers is losing-out on an opportunity that’s never been more valuable than it is today. For starters, the majority of all […]

Five Tips For Using Pay-Per-Click to Recruit Truck Drivers

If you’re not getting results from PPC, you’re doing it wrong. It’s as simple as that: Properly implemented, PPC can be one of the most cost-effective weapons in your recruiting arsenal. Here are five tips for making a PPC investment pay: 1) Budget Wisely In one sense, PPC is a lot like traditional media advertising: […]

Recruiting and Retaining Women Truckers Means Understanding Their Needs

Women can be a large part of the solution to the driver shortage if carriers are willing to adapt their recruiting and training programs. Few people have written more extensively, or authoritatively, on the topic of women truckers than California-based Desiree Wood, publisher of the REAL Women in Trucking blog. In an extensive post, Desiree […]

Driver Recruiting Ads Should Focus On What Matters To Truckers

The best place to start developing effective driver recruiting ads is by talking with your drivers. If you ask the right questions, you might learn a lot more than you’d expect. (NOTE: This post was originally published in 2011, but it’s generated a steady stream of clicks lately, so I thought I’d update and re-post […]

Truck Driver Recruiting: Speaking To The Wives

Husband & wife teams are typically the most dependable you can find—which is why it’s important your messaging should appeal equally to the wives. After all, wives often do most of the initial research that leads to a team’s decision to join a company. So when you address their top concerns without having to be […]

Truck Driver Recruiting: Look To The Military For Superior Candidates

Hiring military veterans for trucking jobs isn’t just good publicity. It’s good business. And with 400,000 US Troops leaving the service annually, there are always plenty of worthy candidates available. G.I. Jobs Magazine columnist Monique Riser has authored a lengthy article documenting the benefits of hiring military veterans for truck driving jobs. Here are a few […]