Driver Referrals

Truck Driver Recruiting: Four Tips For Boosting Referrals

Create an effective referral pipeline by making your drivers believers. It All Starts With Effective Messaging. Selling a qualified candidate on your company is the end goal of any recruiting interaction. If your message isn’t compelling enough, you’re losing sales. Yes, each driver has his or her own unique perspective on the company. But every driver […]

How NOT To Recruit Owner Operator Drivers (Part 1)

Six Tips From Three Experts It’s no secret that recruiting Owner Operators is harder than ever. By some industry estimates, the total number of Owner Operators in the market is 1/3 what it was just before the recession began in 2008. Not only that, says CareersInGear.com’s Carol Gibson, Owner Operators are less likely to switch […]

4 Ways Oakley Maximizes Driver Recruiting AND Retention

Tips for improving communications effectiveness. Little Rock-based Oakley Trucking maintains a turnover rate less than 1/3 the current industry average for fleets the American Trucking Associations categorize as “large” (above $30 million in revenue). How? Pretty simple, actually. “You’ve got to take care of the ones you have before you go get more,” says Oakley recruiting […]

Kleysen’s Truth Or Dare Truck Driver Recruiting Strategy

Canadian company takes honesty to a new level In 2013, Kleysen’s then-recruiting director Howard Sired had a problem. The kind of problem that would make most American trucking executives roll their eyes and sarcastically play Air Violin. The problem? “It’s our turnover,” said the Winnipeg-based carrier’s Recruiting Director. “It stays constant at around 14%.” It’s […]

A Former Military Driver-Recruiter’s Advice For Hiring Former Military.

If you really want to hire military veterans: Don’t just say it. Show it! By far, the most-read article I’ve written since launching this blog in late 2010 is Truck Driver Recruiting: Look To The Military For Superior Candidates. So it was a genuine, and unexpected, pleasure when I opened a recent email from my […]

When All Else Fails, Recruit Truck Drivers By Word Of Mouth.

For Yarbrough Transfer Company, the most effective driver recruiting campaigns involve word of mouth. “In fact,” notes Yarbrough Executive Vice President David Yarbrough, “I’d go so far as to say that nothing works for us like word of mouth. We’re in the specialized heavy haul business. Which means that, in addition to their CDL, our […]