Driver Retention

National Carriers’ Elite Solution to Truck Driver Recruiting & Retention

  Irving, Texas-based Company Takes The Entire Industry To School You hear it all the time: There aren’t enough young drivers coming into the trucking industry. The trucking industry doesn’t get the respect it deserves any more. It’s a lot like the weather: Everyone complains about it, but nobody does anything about it. Now, I […]

How TMC Successfully Recruits and Retains Student Drivers

Four Steps For Building Your Own Program TMC Transportation has been recruiting student drivers since 1993. Which makes the Des Moines-based carrier fairly unique among flatbed companies—who tend to demand more experienced drivers. “What we want,” says TMC’s VP/Recruiting Duane Boswell, “is drivers who do the job right. And in our experience, it’s usually better […]

4 Ways Oakley Maximizes Driver Recruiting AND Retention

Tips for improving communications effectiveness. Little Rock-based Oakley Trucking maintains a turnover rate less than 1/3 the current industry average for fleets the American Trucking Associations categorize as “large” (above $30 million in revenue). How? Pretty simple, actually. “You’ve got to take care of the ones you have before you go get more,” says Oakley recruiting […]

Crete’s Healthy Approach To Truck Driver Recruiting & Retention

Crete Carrier Corporation’s Sleep Apnea and Wellness program is paying solid dividends in word of mouth among drivers. Tim Aschoff, Vice President of Risk Management for The Lincoln, Nebraska-based carrier, estimates his company will invest roughly $1.5 million in the program during its first two years. “We’ve always said that our drivers are Crete’s most valuable […]

Blogging: The Future Of Online Truck Driver Recruiting?

Five Reasons You Should Add Content Marketing To Your Mix If you’re wondering, “What is Content Marketing?”, guess what: You’re reading it right now. Don’t misunderstand: It is very much my goal to provide readers with valuable recruiting advice and ideas. But I also hope this blog establishes my credibility with recruiters who are in […]

How To Competitively Recruit Truck Drivers Without Appearing Negative

When you’re competing for top talent, and you offer clear advantages over competitors, you can exploit those advantages if you do it diplomatically. Columnist Kris Dunn has written an intriguing article for Fistful of Talent that offers five handy tips for negatively recruiting without appearing negative. Two of those tips weren’t particularly relevant to truck driver […]

Boost Driver Recruiting And Retention With A Satisfaction Guarantee

Create a Satisfaction Guarantee that holds both parties accountable, to strengthen driver recruiting, loyalty and on-the-job performance. Plenty of trucking companies guarantee satisfaction for their customers. Why not extend it to driver candidates? Don’t get me wrong, I understand truckers can be a notoriously hard-to-please lot. But you can make a Satisfaction Guarantee work with […]