Driver Retention

Crete’s Healthy Approach To Truck Driver Recruiting & Retention

Crete Carrier Corporation’s Sleep Apnea and Wellness program is paying solid dividends in word of mouth among drivers. Tim Aschoff, Vice President of Risk Management for The Lincoln, Nebraska-based carrier, estimates his company will invest roughly $1.5 million in the program during its first two years. “We’ve always said that our drivers are Crete’s most valuable […]

Blogging: The Future Of Online Truck Driver Recruiting?

Five Reasons You Should Add Content Marketing To Your Mix If you’re wondering, “What is Content Marketing?”, guess what: You’re reading it right now. Don’t misunderstand: It is very much my goal to provide readers with valuable recruiting advice and ideas. But I also hope this blog establishes my credibility with recruiters who are in […]

How To Competitively Recruit Truck Drivers Without Appearing Negative

When you’re competing for top talent, and you offer clear advantages over competitors, you can exploit those advantages if you do it diplomatically. Columnist Kris Dunn has written an intriguing article for Fistful of Talent that offers five handy tips for negatively recruiting without appearing negative. Two of those tips weren’t particularly relevant to truck driver […]

Boost Driver Recruiting And Retention With A Satisfaction Guarantee

Create a Satisfaction Guarantee that holds both parties accountable, to strengthen driver recruiting, loyalty and on-the-job performance. Plenty of trucking companies guarantee satisfaction for their customers. Why not extend it to driver candidates? Don’t get me wrong, I understand truckers can be a notoriously hard-to-please lot. But you can make a Satisfaction Guarantee work with […]

Kleysen’s Truth Or Dare Truck Driver Recruiting Strategy

Canadian company takes honesty to a new level In 2013, Kleysen’s then-recruiting director Howard Sired had a problem. The kind of problem that would make most American trucking executives roll their eyes and sarcastically play Air Violin. The problem? “It’s our turnover,” said the Winnipeg-based carrier’s Recruiting Director. “It stays constant at around 14%.” It’s […]

Towne Air Takes Driver Recruiting Into The Here And Now

How An “Old School” Owner Operator Company Bet On A Millennial. And Won. Amber Egierski’s first job after earning a 2008 degree in Business Management was as Marketing Director at an Orlando car dealership. When she joined Towne Air Freight in 2011, she had no previous driver recruiting experience. And yet, in less than two […]

A Former Military Driver-Recruiter’s Advice For Hiring Former Military.

If you really want to hire military veterans: Don’t just say it. Show it! By far, the most-read article I’ve written since launching this blog in late 2010 is Truck Driver Recruiting: Look To The Military For Superior Candidates. So it was a genuine, and unexpected, pleasure when I opened a recent email from my […]

How Your Safety Policies Impact Truck Driver Recruiting

The current Hours Of Service limitations means drivers are more concerned than ever with safety policies. Particularly where driver fatigue is concerned. Everybody knows it by now: Where the FMCSA’s 15-hour “driving + on-duty” limit formerly applied strictly to On The Job time, the current law—passed last December—imposes a limit of 14 hours, period. Which […]

Improve Truck Driver Recruiting Through Corporate Philanthropy

A compelling company charity can be an excellent, and cost-effective, way to boost your recruiting of quality drivers. Consider Bears On Wheels It’s a quiet Tuesday night when two police officers receive orders to break-up a domestic disturbance. It’s an ugly scene requiring physical force. As one officer leads the handcuffed husband to the squad […]

Build Your Facebook Following For Truck Driver Recruiting.

How One Small Company Made A Big Splash In Social Media. Now in its third generation, Birmingham’s Baggett Transportation is a family-owned company specializing in military transport. When Director of Recruiting Daniel Buckhannan joined Baggett in mid-2011, he knew he wanted to increase the company’s Facebook following; he just wasn’t quite sure how. That’s where his […]