Driver Retention

Kleysen’s Truth Or Dare Truck Driver Recruiting Strategy

Canadian company takes honesty to a new level In 2013, Kleysen’s then-recruiting director Howard Sired had a problem. The kind of problem that would make most American trucking executives roll their eyes and sarcastically play Air Violin. The problem? “It’s our turnover,” said the Winnipeg-based carrier’s Recruiting Director. “It stays constant at around 14%.” It’s […]

Towne Air Takes Driver Recruiting Into The Here And Now

How An “Old School” Owner Operator Company Bet On A Millennial. And Won. Amber Egierski’s first job after earning a 2008 degree in Business Management was as Marketing Director at an Orlando car dealership. When she joined Towne Air Freight in 2011, she had no previous driver recruiting experience. And yet, in less than two […]

A Former Military Driver-Recruiter’s Advice For Hiring Former Military.

If you really want to hire military veterans: Don’t just say it. Show it! By far, the most-read article I’ve written since launching this blog in late 2010 is Truck Driver Recruiting: Look To The Military For Superior Candidates. So it was a genuine, and unexpected, pleasure when I opened a recent email from my […]

How Your Safety Policies Impact Truck Driver Recruiting

The current Hours Of Service limitations means drivers are more concerned than ever with safety policies. Particularly where driver fatigue is concerned. Everybody knows it by now: Where the FMCSA’s 15-hour “driving + on-duty” limit formerly applied strictly to On The Job time, the current law—passed last December—imposes a limit of 14 hours, period. Which […]

Improve Truck Driver Recruiting Through Corporate Philanthropy

A compelling company charity can be an excellent, and cost-effective, way to boost your recruiting of quality drivers. Consider Bears On Wheels It’s a quiet Tuesday night when two police officers receive orders to break-up a domestic disturbance. It’s an ugly scene requiring physical force. As one officer leads the handcuffed husband to the squad […]

Build Your Facebook Following For Truck Driver Recruiting.

How One Small Company Made A Big Splash In Social Media. Now in its third generation, Birmingham’s Baggett Transportation is a family-owned company specializing in military transport. When Director of Recruiting Daniel Buckhannan joined Baggett in mid-2011, he knew he wanted to increase the company’s Facebook following; he just wasn’t quite sure how. That’s where his […]

When All Else Fails, Recruit Truck Drivers By Word Of Mouth.

For Yarbrough Transfer Company, the most effective driver recruiting campaigns involve word of mouth. “In fact,” notes Yarbrough Executive Vice President David Yarbrough, “I’d go so far as to say that nothing works for us like word of mouth. We’re in the specialized heavy haul business. Which means that, in addition to their CDL, our […]