Media Advertising

How NOT To Recruit Owner Operator Drivers (Part 1)

Six Tips From Three Experts It’s no secret that recruiting Owner Operators is harder than ever. By some industry estimates, the total number of Owner Operators in the market is 1/3 what it was just before the recession began in 2008. Not only that, says CareersInGear.com’s Carol Gibson, Owner Operators are less likely to switch […]

How NOT To Recruit Owner Operator Drivers – Six Tips

Six More Tips From Three More Experts If there’s one thing I’ve heard at MATS in recent years, it’s that recruiting Owner Operators is tough as it’s ever been. Which shouldn’t surprise anyone. After all, as I noted in my first post on the topic, the total number of Owner Operators in the market is (by […]

Five Tips For Using Pay-Per-Click to Recruit Truck Drivers

If you’re not getting results from PPC, you’re doing it wrong. It’s as simple as that: Properly implemented, PPC can be one of the most cost-effective weapons in your recruiting arsenal. Here are five tips for making a PPC investment pay: 1) Budget Wisely In one sense, PPC is a lot like traditional media advertising: […]

Kleysen’s Truth Or Dare Truck Driver Recruiting Strategy

Canadian company takes honesty to a new level In 2013, Kleysen’s then-recruiting director Howard Sired had a problem. The kind of problem that would make most American trucking executives roll their eyes and sarcastically play Air Violin. The problem? “It’s our turnover,” said the Winnipeg-based carrier’s Recruiting Director. “It stays constant at around 14%.” It’s […]

A Truck Driver Recruiting Solution With Staying Power.

The Next Big Thing May Be A Lot Smaller (And Older) Than You Think. We’ve dedicated a lot of space in Talking Truckers to the relative merits of Print vs. Interactive media. And while we agree that online and mobile solutions are increasingly important (and effective) in reaching drivers in today’s recruiting marketplace, we’re still […]

In Truck Driver Recruiting, Print Advertising Is Alive And Well.

Why Rumors Of Its Death Are Greatly Exaggerated  As we saw in last week’s post, the exodus in recent years among recruiters to interactive and mobile advertising is nothing short of a media-spending revolution—and one that’s delivered, for any number of companies, unprecedented success. Nevertheless, to conclude that print is a medium that’s outlived its […]

Towne Air Takes Driver Recruiting Into The Here And Now

How An “Old School” Owner Operator Company Bet On A Millennial. And Won. Amber Egierski’s first job after earning a 2008 degree in Business Management was as Marketing Director at an Orlando car dealership. When she joined Towne Air Freight in 2011, she had no previous driver recruiting experience. And yet, in less than two […]