Owner Operators

Recruiting Owner Operator Truckers With Lease Purchase: 5 Tips

How One Alabama-Based Company  Made Its Program A Success In just eight months last year, Alabama-based flatbedder WTI Transport signed over 100 new Lease Purchase agreements. Since the company’s entire fleet was in the 300-truck range at the time, that should tell you two things: 1) With the difficulty of finding banks to finance truck […]

Five Steps For Recruiting Owner Operator Truck Drivers

One great way to recruit owner operators is to help company drivers become owner operators. At the very least, you can offer interested drivers solid direction for doing it themselves. It’s no secret that CSA2010 has been especially tough on owner operators. But it’s going to take a lot more than arbitrary government regulations to […]

How NOT To Recruit Owner Operator Drivers (Part 1)

Six Tips From Three Experts It’s no secret that recruiting Owner Operators is harder than ever. By some industry estimates, the total number of Owner Operators in the market is 1/3 what it was just before the recession began in 2008. Not only that, says CareersInGear.com’s Carol Gibson, Owner Operators are less likely to switch […]

How NOT To Recruit Owner Operator Drivers – Six Tips

Six More Tips From Three More Experts If there’s one thing I’ve heard at MATS in recent years, it’s that recruiting Owner Operators is tough as it’s ever been. Which shouldn’t surprise anyone. After all, as I noted in my first post on the topic, the total number of Owner Operators in the market is (by […]

4 Ways Oakley Maximizes Driver Recruiting AND Retention

Tips for improving communications effectiveness. Little Rock-based Oakley Trucking maintains a turnover rate less than 1/3 the current industry average for fleets the American Trucking Associations categorize as “large” (above $30 million in revenue). How? Pretty simple, actually. “You’ve got to take care of the ones you have before you go get more,” says Oakley recruiting […]

Driver Recruiting Ads Should Focus On What Matters To Truckers

The best place to start developing effective driver recruiting ads is by talking with your drivers. If you ask the right questions, you might learn a lot more than you’d expect. (NOTE: This post was originally published in 2011, but it’s generated a steady stream of clicks lately, so I thought I’d update and re-post […]

Towne Air Takes Driver Recruiting Into The Here And Now

How An “Old School” Owner Operator Company Bet On A Millennial. And Won. Amber Egierski’s first job after earning a 2008 degree in Business Management was as Marketing Director at an Orlando car dealership. When she joined Towne Air Freight in 2011, she had no previous driver recruiting experience. And yet, in less than two […]