Recruiters

Five Tips For Using Pay-Per-Click to Recruit Truck Drivers

If you’re not getting results from PPC, you’re doing it wrong. It’s as simple as that: Properly implemented, PPC can be one of the most cost-effective weapons in your recruiting arsenal. Here are five tips for making a PPC investment pay: 1) Budget Wisely In one sense, PPC is a lot like traditional media advertising: […]

3 Tips For Making Your Driver Recruiters’ Calls More Effective

How you say it can mean the difference between success and failure. It’s A Lesson I Learned The Hard Way. In the mid 1980’s, my agency hired an attractive, friendly young woman as our receptionist. Whenever anyone visited our office, they invariably commented on what a great addition she was to the staff. Which is […]

How To Competitively Recruit Truck Drivers Without Appearing Negative

When you’re competing for top talent, and you offer clear advantages over competitors, you can exploit those advantages if you do it diplomatically. Columnist Kris Dunn has written an intriguing article for Fistful of Talent that offers five handy tips for negatively recruiting without appearing negative. Two of those tips weren’t particularly relevant to truck driver […]

Boost Driver Recruiting And Retention With A Satisfaction Guarantee

Create a Satisfaction Guarantee that holds both parties accountable, to strengthen driver recruiting, loyalty and on-the-job performance. Plenty of trucking companies guarantee satisfaction for their customers. Why not extend it to driver candidates? Don’t get me wrong, I understand truckers can be a notoriously hard-to-please lot. But you can make a Satisfaction Guarantee work with […]

Kleysen’s Truth Or Dare Truck Driver Recruiting Strategy

Canadian company takes honesty to a new level In 2013, Kleysen’s then-recruiting director Howard Sired had a problem. The kind of problem that would make most American trucking executives roll their eyes and sarcastically play Air Violin. The problem? “It’s our turnover,” said the Winnipeg-based carrier’s Recruiting Director. “It stays constant at around 14%.” It’s […]

A Truck Driver Recruiting Solution With Staying Power.

The Next Big Thing May Be A Lot Smaller (And Older) Than You Think. We’ve dedicated a lot of space in Talking Truckers to the relative merits of Print vs. Interactive media. And while we agree that online and mobile solutions are increasingly important (and effective) in reaching drivers in today’s recruiting marketplace, we’re still […]

Towne Air Takes Driver Recruiting Into The Here And Now

How An “Old School” Owner Operator Company Bet On A Millennial. And Won. Amber Egierski’s first job after earning a 2008 degree in Business Management was as Marketing Director at an Orlando car dealership. When she joined Towne Air Freight in 2011, she had no previous driver recruiting experience. And yet, in less than two […]