Tag Archive | branding

Driver Recruiting Ads Should Focus On What Matters To Truckers

The best place to start developing effective driver recruiting ads is by talking with your drivers. If you ask the right questions, you might learn a lot more than you’d expect. (NOTE: This post was originally published in 2011, but it’s generated a steady stream of clicks lately, so I thought I’d update and re-post […]

Better Branding Maximizes Truck Driver Recruiting

A compelling brand strategy is the most cost-effective weapon you can have in your driver recruiting arsenal. Ever ask yourself how Apple can charge $1500 for a $750 laptop? Because it’s worth it to the people who buy them. That’s the power of a great brand. Ever ask yourself why the typical self-respecting Southerner would […]

What’s Brand Got To Do With Truck Driver Recruiting? Everything.

With CSA 2010’s cumulative point system forcing a lot of experienced drivers out of work, reducing the pool of prospects for everyone, the value of your company’s brand in attracting (and retaining) good people has never been higher. Here are a few things you should know about brands, and their power in the marketplace. Exactly […]