Tag Archive | Executive Vice President for HRU Technical Resources

What Do o.b. Tampons Have To Do With Truck Driver Recruiting?

The best truck driver recruitment campaigns start with solid employment branding, the kind of branding that creates real loyalty and attracts the best talent. Tim Sackett,  Executive Vice President for HRU Technical Resources, uses a story involving o.b. Tampons to make an excellent case for that very point. Here’s a brief summary: Missing Tampons Create Mad […]