Tag Archive | Mid-America Truck Show

MATS Reminder For Truck Driver Recruiting: “Contact Us?” Easier Said Than Done.

Your technology must serve the goal of facilitating, not obstructing, incoming contact from driver candidates. Several years ago at MATS, I had the genuine pleasure of meeting dozens of recruiters—most of whom graciously accepted my card, and invited me to follow-up with them the following week. The trouble started when I attempted to actually do […]

Randolph Rochelle: Oakley Trucking’s Advantage In Recruiting Black Truck Drivers

The trucking industry’s percentage of African American drivers is almost the same as the general population—which is one reason why your recruiting should reflect that level of diversity. If you asked me, this isn’t a race issue at all; it’s human nature: People tend to connect more easily with people similar to themselves. Statistics tell […]

Three Lessons From MATS For Truck Driver Recruiting

Recruiting is still about establishing relationships, and the most effective recruiting combines new solutions with old truths. My yearly experience at MATS always confirms something I’ve said about the trucking business for about two decades now: There’s no industry or profession where people are more consistently, and genuinely, friendly. Which leads to my first, and […]