Tag Archive | Tim Sackett

What Do o.b. Tampons Have To Do With Truck Driver Recruiting?

The best truck driver recruitment campaigns start with solid employment branding, the kind of branding that creates real loyalty and attracts the best talent. Tim Sackett,  Executive Vice President for HRU Technical Resources, uses a story involving o.b. Tampons to make an excellent case for that very point. Here’s a brief summary: Missing Tampons Create Mad […]

Truck Driver Recruiting Lessons Learned On The School Bus

Some companies can actually benefit from tougher HR policies. The Big Question For Your Truck Driver Recruiting: How do you create a tough-minded organization that also appeals to drivers? The simple answer is: Very carefully! HR/Recruiting pro and blogger Tim Sackett, in an interesting article, “Life Lessons and Riding the School Bus”, shared some interesting […]