Tag Archive | truck driver recruiting

MATS Reminder For Truck Driver Recruiting: “Contact Us?” Easier Said Than Done.

Your technology must serve the goal of facilitating, not obstructing, incoming contact from driver candidates. Several years ago at MATS, I had the genuine pleasure of meeting dozens of recruiters—most of whom graciously accepted my card, and invited me to follow-up with them the following week. The trouble started when I attempted to actually do […]

Truck Driver Recruiting: Four Tips For Boosting Referrals

Create an effective referral pipeline by making your drivers believers. It All Starts With Effective Messaging. Selling a qualified candidate on your company is the end goal of any recruiting interaction. If your message isn’t compelling enough, you’re losing sales. Yes, each driver has his or her own unique perspective on the company. But every driver […]

How Con-way Recruits Young Truck Drivers With Apprenticeships

A well-run apprenticeship program can be an excellent way to replace your aging fleet with loyal young drivers whose skills you know you can trust. David May, a driver-sales representative for Con-way Freight, is a well-known industry advocate and ambassador. He’s written a heartfelt piece that looks back at his past—and ahead to trucking’s future. […]

Recruiting Owner Operator Truckers With Lease Purchase: 5 Tips

How One Alabama-Based Company  Made Its Program A Success In just eight months last year, Alabama-based flatbedder WTI Transport signed over 100 new Lease Purchase agreements. Since the company’s entire fleet was in the 300-truck range at the time, that should tell you two things: 1) With the difficulty of finding banks to finance truck […]

Five Steps For Recruiting Owner Operator Truck Drivers

One great way to recruit owner operators is to help company drivers become owner operators. At the very least, you can offer interested drivers solid direction for doing it themselves. It’s no secret that CSA2010 has been especially tough on owner operators. But it’s going to take a lot more than arbitrary government regulations to […]

Randolph Rochelle: Oakley Trucking’s Advantage In Recruiting Black Truck Drivers

The trucking industry’s percentage of African American drivers is almost the same as the general population—which is one reason why your recruiting should reflect that level of diversity. If you asked me, this isn’t a race issue at all; it’s human nature: People tend to connect more easily with people similar to themselves. Statistics tell […]

Crete’s Healthy Approach To Truck Driver Recruiting & Retention

Crete Carrier Corporation’s Sleep Apnea and Wellness program is paying solid dividends in word of mouth among drivers. Tim Aschoff, Vice President of Risk Management for The Lincoln, Nebraska-based carrier, estimates his company will invest roughly $1.5 million in the program during its first two years. “We’ve always said that our drivers are Crete’s most valuable […]

Recruiting and Retaining Women Truckers Means Understanding Their Needs

Women can be a large part of the solution to the driver shortage if carriers are willing to adapt their recruiting and training programs. Few people have written more extensively, or authoritatively, on the topic of women truckers than California-based Desiree Wood, publisher of the REAL Women in Trucking blog. In an extensive post, Desiree […]

Driver Recruiting Ads Should Focus On What Matters To Truckers

The best place to start developing effective driver recruiting ads is by talking with your drivers. If you ask the right questions, you might learn a lot more than you’d expect. (NOTE: This post was originally published in 2011, but it’s generated a steady stream of clicks lately, so I thought I’d update and re-post […]

Truck Driver Recruiting: Speaking To The Wives

Husband & wife teams are typically the most dependable you can find—which is why it’s important your messaging should appeal equally to the wives. After all, wives often do most of the initial research that leads to a team’s decision to join a company. So when you address their top concerns without having to be […]