Tag Archive | truck driver recruiting

Recruiting and Retaining Women Truckers Means Understanding Their Needs

Women can be a large part of the solution to the driver shortage if carriers are willing to adapt their recruiting and training programs. Few people have written more extensively, or authoritatively, on the topic of women truckers than California-based Desiree Wood, publisher of the REAL Women in Trucking blog. In an extensive post, Desiree […]

Driver Recruiting Ads Should Focus On What Matters To Truckers

The best place to start developing effective driver recruiting ads is by talking with your drivers. If you ask the right questions, you might learn a lot more than you’d expect. (NOTE: This post was originally published in 2011, but it’s generated a steady stream of clicks lately, so I thought I’d update and re-post […]

Truck Driver Recruiting: Speaking To The Wives

Husband & wife teams are typically the most dependable you can find—which is why it’s important your messaging should appeal equally to the wives. After all, wives often do most of the initial research that leads to a team’s decision to join a company. So when you address their top concerns without having to be […]

Truck Driver Recruiting: Look To The Military For Superior Candidates

Hiring military veterans for trucking jobs isn’t just good publicity. It’s good business. And with 400,000 US Troops leaving the service annually, there are always plenty of worthy candidates available. G.I. Jobs Magazine columnist Monique Riser has authored a lengthy article documenting the benefits of hiring military veterans for truck driving jobs. Here are a few […]

3 Tips For Making Your Driver Recruiters’ Calls More Effective

How you say it can mean the difference between success and failure. It’s A Lesson I Learned The Hard Way. In the mid 1980’s, my agency hired an attractive, friendly young woman as our receptionist. Whenever anyone visited our office, they invariably commented on what a great addition she was to the staff. Which is […]

How To Competitively Recruit Truck Drivers Without Appearing Negative

When you’re competing for top talent, and you offer clear advantages over competitors, you can exploit those advantages if you do it diplomatically. Columnist Kris Dunn has written an intriguing article for Fistful of Talent that offers five handy tips for negatively recruiting without appearing negative. Two of those tips weren’t particularly relevant to truck driver […]

Boost Driver Recruiting And Retention With A Satisfaction Guarantee

Create a Satisfaction Guarantee that holds both parties accountable, to strengthen driver recruiting, loyalty and on-the-job performance. Plenty of trucking companies guarantee satisfaction for their customers. Why not extend it to driver candidates? Don’t get me wrong, I understand truckers can be a notoriously hard-to-please lot. But you can make a Satisfaction Guarantee work with […]