Tag Archive | Truck Driver Recruitment

MATS Reminder For Truck Driver Recruiting: “Contact Us?” Easier Said Than Done.

Your technology must serve the goal of facilitating, not obstructing, incoming contact from driver candidates. Several years ago at MATS, I had the genuine pleasure of meeting dozens of recruiters—most of whom graciously accepted my card, and invited me to follow-up with them the following week. The trouble started when I attempted to actually do […]

5 Tips for Recruiting Great Truck Drivers

Maximize your odds of hiring better truck drivers by looking for the four key qualities that all great employees share: Work ethic. Humility. Integrity. Maturity. (WHIM) We all know the driver shortage is making it tougher to find any truckers—much less the great ones. But it goes without saying that the best hires are usually the […]

Randolph Rochelle: Oakley Trucking’s Advantage In Recruiting Black Truck Drivers

The trucking industry’s percentage of African American drivers is almost the same as the general population—which is one reason why your recruiting should reflect that level of diversity. If you asked me, this isn’t a race issue at all; it’s human nature: People tend to connect more easily with people similar to themselves. Statistics tell […]

How To Competitively Recruit Truck Drivers Without Appearing Negative

When you’re competing for top talent, and you offer clear advantages over competitors, you can exploit those advantages if you do it diplomatically. Columnist Kris Dunn has written an intriguing article for Fistful of Talent that offers five handy tips for negatively recruiting without appearing negative. Two of those tips weren’t particularly relevant to truck driver […]

Build On Your Strengths to Improve Truck Driver Recruitment

The most successful recruiters know there’s more to attracting good drivers than just offering the best pay. Here are a few things smart drivers consider before changing companies: The Equipment Drivers can tell a lot about a trucking company by the kind of equipment they put on the road. Under the CSA2010 regulations, equipment condition […]

Better Branding Maximizes Truck Driver Recruiting

A compelling brand strategy is the most cost-effective weapon you can have in your driver recruiting arsenal. Ever ask yourself how Apple can charge $1500 for a $750 laptop? Because it’s worth it to the people who buy them. That’s the power of a great brand. Ever ask yourself why the typical self-respecting Southerner would […]

Three Lessons From MATS For Truck Driver Recruiting

Recruiting is still about establishing relationships, and the most effective recruiting combines new solutions with old truths. My yearly experience at MATS always confirms something I’ve said about the trucking business for about two decades now: There’s no industry or profession where people are more consistently, and genuinely, friendly. Which leads to my first, and […]